Save the Date: What the Truck?! on August 22, 2015

We are so excited to announce our next event – What the Truck?! is coming to Telus Field! Here are the details:

What: What the Truck?! 
Where: Telus Field (10233 96 Ave NW, Edmonton, AB)
When: Saturday, August 22, 2015
Time: 4-8pm

RSVP on Facebook!

Photo Credit: Kurt Bauschart

This will be an all ages event, complete with entertainment and as usual, delicious food truck fare! We’ll also be employing our ticketing system here to get another test in before our last event in September.

Stay tuned for more information about participating trucks, menus, and site map information!

July 10, 2015 What the Truck?! Final Details

Only 2 more sleeps until we’re partying it up on the patio at Northlands Park! Here are some details and the PDF menu to help you make your What the Truck?! planning a little bit easier.

You can download the PDF menu here!

What: What the Truck?! 
Where: Northlands Park (7410 Borden Park Road NW, Edmonton, AB)
When: Friday, July 10, 2015
Time: 5-10pm
RSVP on Facebook!

Haven’t been to a What the Truck?! event before?

Here are our tried-and-trusted Tips & Tricks as well as our Frequently Asked Questions. If you have any other questions while you’re at the event, you can always tweet us at @whatthetruckyeg or find one of our team members in a yellow What the Truck?! jackets.

This event will be our first trying out a new ticket system for ordering entree menu items at each truck. We appreciate the feedback that we received from previous events, and this system was devised to help improve line management and communication about food quantity available at each truck so that you can make it to multiple trucks. With it being our first attempt, we warmly welcome feedback! Which leads us to…

We will be continuing our contest for Golden Tickets for our September wrap-up event, and you’ll be able to fill out event feedback forms at our Information Tent onsite, as well as by tagging us in your photos on Twitter or Instagram using the hashtag #whatthetruck! We’d love to see what you’re eating.

Venue Information

There will be alcohol available for purchase at bars outside that are operate by Northlands staff. The entire event grounds are all-ages, but we will also have seating on both sides of a short fence if you do not feel comfortable sitting in the same area as the alcohol (which must be kept within the fenced area).

We will have picnic tables as well as patio seating set up outside. There is also some seating inside the Northlands Casino building if you wish to go inside. Bathrooms will also be located inside the building, and ATMs are available both inside and outside.

Edited to add (7/7): Unfortunately, this is one event that cannot accommodate four-legged friends because there are horses on the track, and we have to consider everyone’s safety with these large animals (especially the people who are handling them). Any dogs will not be allowed onto the event grounds. However, you could grab your food and head on over to enjoy it in Borden Park across the street!

Other Activities

The Park After Dark races will begin around 6:30PM, and the folks Northlands Park have also graciously set up a Kids Zone area with some activities for little ones.

Wear your best hat and you could win a prize package featuring four VIP Infield tickets to the Canadian Derby!

Transportation & Parking

Parking at Northlands is FREE for this event, and with plenty of space at their adjacent lots, as well as in the area around Borden Park, there will be plenty of room for everyone.

Since there will be alcohol present at the event, everyone at What the Truck?! would like everyone to get home safely! If you have been drinking, we urge you to consider alternative transportation home. We will be tying flag tape to lead the way between the Coliseum LRT station and Northlands Park.

We’re excited to announce that Uber, the app that connects you with a private driver at the tap of a button, will be offering new users their first ride free, up to $20 to or from What The Truck.
Follow these steps to create your Uber account:
1. Sign up here using the code WhatTheTruck or go to uber.com/go/WhatTheTruck
2. Download the free app for iPhone, Android or Windows
3. Sign into your account, and request your ride when you’re ready to go!
WhatTheTruck
We can’t wait to see you on Friday at Park After Dark!

A New System for a New Location

As you know, this Friday is our first What the Truck?! Event at Northlands Park and we’re all chomping at the bit to host a What the Truck?!  night in conjunction with Park After Dark. This event will also be our first licensed event, meaning you can enjoy an alcoholic beverage along with your food truck dishes.

You may have noticed in our menu announcement that the menus had fewer feature dishes than previous events. As you know, our number one issue with our events is that lineups can get long. We heard your frustrations after our May Churchill Event that some items sold out while you were waiting in line for them, and we’ve decided to test a ticket-based line management system for the first time on Friday.
Torbak Hopper via Compfight

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July 10, 2015 What the Truck?! Menus

If you weren’t already ready and rearing to go to Northlands next Friday, this menu should help change your mind! We can’t wait to try some of these awesome menu items.

What: What the Truck?! 
Where: Northlands Park (7410 Borden Park Road NW, Edmonton, AB)
When: Friday, July 10, 2015
Time: 5-10pm
RSVP on Facebook!

All 15 trucks have definitely brought their A-Game for what should be a warm Friday night on the patio! Check out our menus below:

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Meet the Trucks: Sculpt Foods

In this week’s Meet the Truck series, we are featuring Sculpt Foods – a new truck serving up German comfort food.


Darin – Sculpt Foods

Why did you start a food truck?
Food has always been one of my (our) passions. I jumped off the corporate ladder to pursue something that I’ve always wanted to do, cook good food. To open a food truck was the perfect opportunity for me personal because it is seasonal, work the summer and R&R fall and winter. I look forward to bringing new flavours to our city streets.

What kind of food do you serve?
Our street food will be primarily German. Our catering menu will be all over the board from Burgers and Dogs to fine dining.

Who can we see on the truck?
I’m glad to say that I will have my family by my side in 2015. I’m Darin and with me will be my wife Carmen and my three daughters Natasha, Naomi and Abigail.

Where will you be serving?
My vending location for now will be at the North East corner of 108st and 99ave.

What makes your truck unique?
I think the selection of German favorites will bring something new and exciting to our fine city.

What is your favourite item from a food truck that is not your own?
We spend a lot of time in Mexico, so I would have to say tacos from Casa12Doce

Country that inspires you the most (related to food)?
This is a tough one, so I will list two: Mexico and Japanese.

What do you hope to see or get out of the 2015 season?
It would be a successful first season for Sculpt Foods if we were accepted in the food truck culture and to bring smiles of satisfaction to my customers.

July 10, 2015 What the Truck?! Line-Up

We’re getting pretty excited to bring What the Truck?! to Northlands Park in only TWO weeks! Here is the list of trucks who will be joining us at the Park.

What: What the Truck?! 
Where: Northlands Park (7410 Borden Park Road NW, Edmonton, AB)
When: Friday, July 10, 2015
Time: 5-10pm
RSVP on Facebook!

List of participating trucks:

*New to What the Truck?!*

Stay tuned for our menu post in the next week!

Save the Date: What the Truck?! on July 10, 2015

We’re thrilled to announce our next event – What the Truck?! is coming to Northlands! Here are the details:

What: What the Truck?! 
Where: Northlands Park (7410 Borden Park Road NW, Edmonton, AB)
When: Friday, July 10, 2015
Time: 5-10pm
RSVP on Facebook!

This event will also be a first in What the Truck?! history. Northlands Park is a family-friendly licensed venue (similar to local restaurants), so you will be able to enjoy an adult beverage with your food truck eats!

If you’re still hoping to bring your little ones, the event grounds are all-ages, but if you wish to keep them separated from the rest, don’t worry – there will also be designated alcohol-free space.

Stay tuned for more information about participating trucks, menus, and site map information!

Wrap-Up: June 14, 2015 Brunch on the Boulevard

Thanks to everyone who came out to our first ever brunch event this past Sunday!

What the Truck?! at Capital Boulevard

For a few hours, we took over a part of Capital Boulevard and the south of Centennial Plaza next to the renovated Federal Building. Attendees enjoyed a pristine view of the Legislature Building from the grounds, and the ample seating spaces on the square. The rain clouds even held off for the most part that afternoon.

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Meet the Trucks: Dolce & Banana

This week we are featuring a truck that is familiar to some of you, and known for their delicious Italian treats. Meet Dolce & Banana!

Why did you start a food truck?
I remember attending my first WTT event a few years ago and thought to my self, “this is so cool. I can do this.” I have always worked in the restaurant industry and have been a vendor at farmers’ markets for over ten years now. I like to challenge myself and believe in surrounding myself with people who are more talented than me when it comes to food. This is why I work at Ernest’s dining room at NAIT during the off season. It is safe to say that I am always around food.

What kind of food do you serve?
I specialize in Italian food, such as grilled panini, fresh homemade pasta, pizza, traditional Italian pastries and dessert, homemade Italian sodas, specialty coffees.

Who can we see on the truck?
Myself, my sister Luisa (NAIT culinary instructor), my niece Isabella, my friends from Italy, Giulia and Federico, and sometimes my mom.

Where will you be serving?
Various farmers’ markets in and around Edmonton during the week and weekend, downtown, university area, private catering, festivals and events.

What makes your truck unique?
My logo is an old family portrait.

What is your favourite item from a food truck that is not your own?
I am a big fan of Theo’s food truck Little Village.

If you had to fuse to completely different cuisines together, what would they be?
Japan and Korea.

What do you hope to see or get out of the 2015 season?
My goal is to take you on a culinary journey throughout Italy.

June 14, 2015 What the Truck?! – Final Details

Our second What the Truck?! is just days away – we hope you’re ready!

What: What the Truck?! at Capital Boulevard
Where: 108 Street & 99 Avenue
When: Sunday, June 14, 2015
Time:11am-3pm
RSVP on Facebook!

To help you plan your experience with the 14 trucks joining us on Sunday, we’ve created a PDF you can print and bring with you. We will have an on-site ATM, but some of the trucks do accept debit or credit, as we’ve noted in the PDF.

sitemap_menu_june_14_2015

If this is your first What the Truck?!, we recommend checking out our Tips and Tricks and FAQ. If you do have a question while at the event, flag down one of the organizers, all who will be wearing yellow What the Truck?! jackets, or visit us at our Information Booth. We’ll have cards ready to collect your feedback, and when completed, will give you the chance to win a coveted Golden Ticket to our final event of the season.

While you eat, you’ll be enjoying the tunes being spun by DJs Thomas Culture, Polyesterday and Chesterfield.

DJs Culture and Polyesterday

Remember to tag us in your photos on Twitter or Instagram using the hashtag #whatthetruck! We’d love to see what you’re eating.

See you Sunday!