Food Trucks in the City: April 2014

Food trucks have arrived back on the streets of Edmonton! What the Truck?! may still be a month or two away, but check the Street Food App for the truck nearest you!

  • Bully, Casa Doce, Drift and the Lemongrass Grill have all been out and about in the last week or so.
  • The next installment of Hawkers Market takes place on April 12, 2014 at the Mercer Warehouse. Hawkers Market has been postponed until June! A number of trucks will be vending: Bully, Drift, Orbit, Parts and Service and Sailin’ On.
  • Nevin Fenske of Drift Food Truck will be reprising his popular Whole Chicken workshop at this year’s Eat Alberta food conference – learn how to butcher and use a whole chicken. The class is among fourteen different sessions involving those involved in our food community. Eat Alberta 2014 takes place on April 26, 2014 at NAIT.

And…stay tuned for our first What the Truck?! announcement later this month!

Meet the Trucks: La Poutine

To gear up for the impending food truck season, we’re starting a new series today that will help you get to know the vendors that make up our great food truck community. La Poutine is up first!

Truck Stop at Boyle Renaissance

1. Why are you rockin’ a food truck?

The La Poutine food truck is an extension of our restaurant, allowing
us to bring poutine to the streets of Edmonton. Interacting with our
customers while at festivals and events is a unique experience and
really creates a sense of community.

2. What kind of food to you serve? What sets it apart?

The name says it all! We serve authentic Quebec-style poutine made
with hand-cut fries and squeaky cheese curds. We offer creative
toppings made from fresh & homemade ingredients. Vegan and vegetarian
options are always available.

3. What do you love most about Edmonton’s food truck scene?

The Edmonton food truck scene is made up of passionate cooks/chefs
serving their own unique and tasty dishes. Food Trucks offer quality
(and sometimes gourmet) food in a casual atmosphere….and what could
be better than eating curb-side?

4. What can we expect from your truck in 2014?

More of the same delicious Canadian fair! We plan to have the truck
operating as much as possible and are already booking private events
and weddings.

5. What is your favourite food truck item served by another truck?

Everything I have tasted is delicious, but The Act’s Cajun Fish
Sandwich really stands out!

Food Trucks in the City: March 2014

Spring is coming! You know what that means – food trucks will be on a street near you in no time:

Meet the Organizers: Dave Feltham

This week, we’re happy to introduce the third and final new member of our team, Dave Feltham!

Dave

1. My day job is…

I am a Video Game Designer at BioWare

2. Why did you decide to get involved in What the Truck?!

I am a hobbyist chef and am thrilled with the advent of Food Trucks in Edmonton. I’ve been impressed with What the Truck’s dedication to promoting our growing group of trucks in Edmonton and wanted to help any way I could.

3. What is one of your favourite local food truck item?

I love the Pork Belly sandwich from drift, but I’m also a huge fan of the Yorkshire Puddings stuffed with roast beef and gravy from knosh: makes me think of home.

4. What is one type of food truck cuisine you’d like to see served curbside in Edmonton?

I’d love to see a good Mexican Taco truck here, but I love the crazy, non-sequitur trucks that follow their own rules. That’s when you see some ingenious creations that tantalize the foodies in all of us.

5. What about the food truck scene are you most looking forward to in 2014?

I love getting out to these events with my camera and feeling the energy of the events. Each event is different and provide unique opportunities for photos: for example Winston Churchill Square was a buzz of activity while Louise McKinney park was a bit more serene. My hope is to have more time to talk to everyone there, from the uninitiated to the veterans, the truck chefs and the DJs, to get a real sense of the community that is springing up from the food truck phenomenon in Edmonton. But most of all I’m excited to be a part of this amazing team and to make Mack and Sharon laugh at ALL my jokes.

Food Trucks in the City: February 2014

Even though we’re in the thick of winter, there are still means of getting your food truck fix! Here are a few ideas:

HWKRS MRKT

  • On the Spot Pop Up is hosting a Maker’s Faire at the Boyle Street Plaza (9538 103A Avenue) on February 8-9, 2014. Treats from Molly’s Eats will be found at the pop-up coffee shop.
  • Several food truck vendors will be participating in the upcoming Hawker’s Market on February 22, 2013 at the Mercer Warehouse. Look forward to sampling wares from Bully, Casa Doce, Drift, and new 2014 truck Parts and Service.
  • Keep an eye out on Twitter for more details about Hijacked, “a slow takeover” on March 8, 2014, an event being organized by Shovel and Fork. Drift will be serving a set menu alongside Alley Kat Beer.
  • Earth’s General Store (9605 82 Avenue) now stocks Sailin’ On‘s popular coconut bacon.
  • And of course, Woodwork, the restaurant made up of Nomad’s Mike Scorgie and barman Andrew Borley, has been open since December. If you’ve been missing Nomad’s crack ‘n’ cheese, you can now remedy that craving.

Meet the Organizers: Caleng Cheng

This week, we’re happy to introduce you to the second new member of our team, Caleng Cheng!

Caleng

1. My day job is…

I am currently looking for some opportunities at the moment! In the meantime, I am helping with a new startup based in Waterloo called HomeFed.

2. Why did you decide to get involved in What the Truck?!

Simple, I love food! I love the concept of bringing together various food trucks around Edmonton to one central location for people to enjoy, especially if they don’t work or live near the areas the food trucks operate in. It’s a great way to support local businesses and showcase the talent of local chefs and cooks.

3. What is one of your favourite local food truck item?

Drift‘s pork belly sandwich! That or Bully‘s mac and cheese.

4. What is one type of food truck cuisine you’d like to see served curbside in Edmonton?

It would definitely have to be Asian street food. Ever since visiting Taiwan back in October, I’ve been craving the street food served at the night markets. My favourite was one particular item, literally called “sausage in a sausage”. From afar, it looks like a simple hotdog. In reality, the “bun” is actually sticky rice in a sausage casing that has been split open for the other sausage (beef or pork) to be put in. Some of the toppings include dried pork, pickled cabbage, onions, and radish. Definitely a must-have if anyone travels to Taiwan.

Hong Kong also had a variety of different street food. My favourites were definitely the fish siu mai, grilled squid tentacles, and cold noodles in little bags.

5. What about the food truck scene are you most looking forward to in 2014?

New trucks! It’s always fun to see what new cuisine a food truck has to offer. Or even new menu items from existing trucks. Hopefully our What the Truck?! events will be bigger and better than last year :)

Meet the Organizers: Melina Beeston

As we mentioned, Mack and I are thrilled that we’ve recruited three wonderful individuals to join our organizing team. We’ve asked each of them to share a bit about themselves, and will be posting these profiles over the next few weeks.

First up – Melina Beeston!

Melina

1. My day job is…

I work as an Internet Marketing Manager for a group of car dealerships here in Edmonton. My day-to-day duties can include everything from making social media posts and coordinating the building or re-designing of dealership websites to booking sales training workshops for vehicle sales staff and organizing outdoor and radio advertising to be consistent with our online initiatives. I originally started working for this group as a part-time evening receptionist at age 16, and have enjoyed being able to grow with the organization.

2. Why did you decide to get involved with What the Truck?!

I’ve been an avid attendee of What the Truck?! in the past year and a half, and loved the idea of being able to try multiple food trucks all at the same time. Because of my passion for planning events of all sizes and styles and keen eye for fine details, and I truly admired the amount of attention and love that had been put into What the Truck?! thus far. I had the opportunity to try my hand at organizing a charity fundraiser food truck event this past year, and the attitude and excitement from the truck owners had me hooked well before the big day came. When the call-out to join What the Truck?! came at the end of the summer, I could all but contain my excitement and jump at the chance to be a part of such a fantastic team.

3. What is your favourite local food truck item?

Honourable mention goes to Local Omnivore‘s Bulgogi Chicken sandwich and Bully‘s Deep-Friend Mac & Cheese Bites, but my absolute last meal on earth would be Drift‘s Pork Belly Sandwich.

4. What is one type of food truck cuisine you’d like to see served curbside in Edmonton?

I’m hoping and praying for a dedicated Ukrainian truck to pull into town! Perogies, cabbage rolls, nalysnyky, deruny, kovbasa… I’m hungry just dreaming about it.

5. What about the food truck scene are you most looking forward to in 2014?

After the influx of trucks this past year, I’m really excited to see what new trucks hit the streets this year, and for us to see some fantastic new What the Truck?! event ideas come to fruition!

What the Truck?! 2013 Roundup

Though we’re still at least a few months away from seeing food trucks back on the streets, if you can believe it, the What the Truck?! team has already started thinking about our 2014 season. That said, we were remiss in not recapping the rest of our 2013 events, so bear with us!

What the Truck?! at Louise McKinney Park on August 24, 2013

Our hope, in hosting an event at Louise McKinney Park was to encourage exploration of Edmonton’s river valley. To this, I think we succeeded – we heard numerous comments that night from attendees that the occasion marked their first visit to that area.

What the Truck?! at Louise McKinney

Because it wasn’t our busiest event, those that came were able to enjoy the variety served by ten trucks with minimal wait times.

What the Truck?! at Louise McKinney

They were also able to take advantage of some of the most scenic outdoor seating options we’ve ever offered.

What the Truck?! at Louise McKinney

Thanks to those who came out to join us!

What the Truck?! at Churchill Square on September 20, 2013

How many trucks can we fit in Churchill Square? I think we may have reached our capacity with the current space at sixteen!

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It was by far the busiest event we’ve ever organized, and though the lines required patience, it looked like most people were having a great time catching up with old friends and meeting new ones.

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As we have been so many times in the past, we are indebted to DJ Thomas Scott and his friends, who always bring just the right party atmosphere to our events.

What the Truck?! at Churchill Square 2013

We would also like to acknowledge our wonderful volunteers who tirelessly helped keep the site tidy!

Finally, thanks to those who came to help us celebrate the end of our season!

What the Truck?! in 2014

As we mentioned, we’ve already started planning events for this year, and at this time, Mack and I are happy to share with you that we’ve expanded the What the Truck?! team.

What the Truck?! at Churchill Square 2013

It will be great to work with these passionate individuals who are bringing fresh ideas and energy to the table. Welcome, Caleng, Dave and Melina! We will be posting profiles about them over the next few weeks so you can learn more about our new team members.

Stay tuned!

What the Truck?! Gives Back

We’re playing a little bit of catch up here recapping the season, but we hope you’ll bear with us! In the meantime, we just couldn’t wait to share the amazing event we were lucky to be a part of this weekend.

On Sunday, October 6, 2013, What the Truck?! partnered with the Bissell Centre for a special Truck Stop. Our desire was to try and replicate the spirit of our other pop-up events, but of course, this one had one major twist: the food was free.

Bissell Centre Truck Stop

Six trucks served over 900 meals to underprivileged individuals that day. We can’t tell you how rewarding it was to see people enjoying themselves.

Bissell Centre Truck Stop

We always knew we were lucky to have such a great food truck community in Edmonton, but the participating vendors that day took that statement to another level. Thanks to The Act Out & About, Bully, Lemon Grass GrillLittle VillageThe Local Omnivore, and Sailin’ On for your generous contributions.

Bissell Centre Truck Stop

Bissell Centre Truck Stop

It was also a wonderful experience working with the staff from the Bissell Centre. The agency has had a rough month, experiencing a fire in their Thrift Shoppe, but the staff were more than accommodating to help us put on this event on their day off! Thanks to the staff and volunteers for their hard work.

Check out a video of the event from CTV Edmonton.