May 28 & 29 Recap, and Save the Date for June 18!

We can’t believe the event last weekend flew by so quickly, and how lucky we were to get the weather that we did!

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Photo: Mack Male

On Saturday, May 28 and Sunday, May 29, we were joined by 38 trucks at Northlands, just outside the Expo Centre, for our very first two-day kickoff event, and we couldn’t have asked for a better weekend to hold it. Despite a rainy weather forecast for the weekend, the water works held off until after 8PM both nights, and we were left with warm, bright afternoons to enjoy a ton of awesome food!

Photo: Infinite Eye Photography
Photo: Infinite Eye Photography

Continue reading “May 28 & 29 Recap, and Save the Date for June 18!”

2016 Season Announcement!

After what felt like one of the shortest winters on record, we’re ready to announce our 2016 Season details! This year we’ve decided to announce all the dates and locations at once in order to help everyone plan their season. Some trucks are already out on the road so you’ll be able to have a taste of summer well before our first date in May.

WTTgoldenticket

Without further adieu, check out our 2016 dates!

Continue reading “2016 Season Announcement!”

And the What the Truck?! Golden Ticket Winners are…

All season, attendees to our What the Truck?! events this year have filled in feedback cards and posted pictures, in the hopes of winning a pre-entry pass to our final event of the year.

We’re ready to announce our two winners of the coveted Golden Tickets: congratulations to Stephanie Gonzales and Rosemary!

Stephanie won by filling out a form at our August 22 event at Telus Field (though being a food blogger, she also wrote a rad post about What the Truck?! at Northlands Park, too).


Rosemary tagged a photo at our June 14 Brunch on the Boulevard with the hashtag #wttgolden ticket.

Both Stephanie and Rosemary will be able to bring a friend for exclusive access to the trucks in the twenty minutes leading up to the start of our September 11, 2015 Churchill Square finale.

Thanks to everyone who participated in the contest!

Save the Date: What the Truck?! on August 22, 2015

We are so excited to announce our next event – What the Truck?! is coming to Telus Field! Here are the details:

What: What the Truck?! 
Where: Telus Field (10233 96 Ave NW, Edmonton, AB)
When: Saturday, August 22, 2015
Time: 4-8pm

RSVP on Facebook!

Photo Credit: Kurt Bauschart

This will be an all ages event, complete with entertainment and as usual, delicious food truck fare! We’ll also be employing our ticketing system here to get another test in before our last event in September.

Stay tuned for more information about participating trucks, menus, and site map information!

A New System for a New Location

As you know, this Friday is our first What the Truck?! Event at Northlands Park and we’re all chomping at the bit to host a What the Truck?!  night in conjunction with Park After Dark. This event will also be our first licensed event, meaning you can enjoy an alcoholic beverage along with your food truck dishes.

You may have noticed in our menu announcement that the menus had fewer feature dishes than previous events. As you know, our number one issue with our events is that lineups can get long. We heard your frustrations after our May Churchill Event that some items sold out while you were waiting in line for them, and we’ve decided to test a ticket-based line management system for the first time on Friday.
Torbak Hopper via Compfight

Continue reading “A New System for a New Location”

Save the Date: What the Truck?! on July 10, 2015

We’re thrilled to announce our next event – What the Truck?! is coming to Northlands! Here are the details:

What: What the Truck?! 
Where: Northlands Park (7410 Borden Park Road NW, Edmonton, AB)
When: Friday, July 10, 2015
Time: 5-10pm
RSVP on Facebook!

This event will also be a first in What the Truck?! history. Northlands Park is a family-friendly licensed venue (similar to local restaurants), so you will be able to enjoy an adult beverage with your food truck eats!

If you’re still hoping to bring your little ones, the event grounds are all-ages, but if you wish to keep them separated from the rest, don’t worry – there will also be designated alcohol-free space.

Stay tuned for more information about participating trucks, menus, and site map information!

Will You Win the Coveted Golden Ticket?

Whenever we host a What the Truck?! event the number one concern is always lines. But what if there was a way for you to skip the lines and enjoy your favourite food truck food unencumbered by lineups? A way for you to place your order right away, and eat before anyone else?

Enter the What the Truck?! Golden Ticket.

WTTgoldenticket

The Golden Ticket will be awarded to two lucky winners at the end of this season, for use at the last event of 2015 in Churchill Square. Each winner can bring a friend and enjoy a 20 minute head start on the event by being able to order from their favourite food trucks and skip the lines.

Continue reading “Will You Win the Coveted Golden Ticket?”

Upcoming What the Truck?! Dates

Some of you may have picked up postcards with our upcoming What the Truck?! dates when you were lining up at a truck on Saturday’s event. We have finalized the dates and locations of the remaining 4 What the Truck?! events of 2015. Join us for our next one at Capital Boulevard for Brunch!

  • Sunday, June 14 @ Capital Boulevard (108 St, 100-99 Ave) from 11AM-3PM 
  • Friday, July 10 @ Northlands from 5-10PM
  • Saturday, August 22 @ Telus Field from 4-8PM
  • Friday, September 11 @ Churchill Square from 4-8PM

Mark these on your calendar! Details for each event to come.

May 23, 2015 What The Truck?! Final Details

The first What the Truck?! of 2015 is happening in 3 days, and we have a few more details to share with everyone!

What: What the Truck?! at Churchill Square 
Where: Sir Winston Churchill Square
When: Saturday, May 23, 2015
Time: 4-8pm
RSVP on Facebook!

With 25 trucks in Saturday’s event, there are over 100 menu items to choose from! To make it easier for you to navigate through the crowds and plan your attack, we have created a downloadable menu and sitemap. For more details on the menu items, visit our menus post here.

SiteMapMenus2

To make the most of your time at What the Truck?!, we recommend checking out our Tips and Tricks and FAQ. Don’t see a question you have in there? Comment below and one of our team members will be happy to answer you.

Our What the Truck?! team members will also be on site wearing royal blue T-shirts with our logos on it. Feel free to stop us to ask any questions you may have. Our DJ will be providing music to entertain your families while you munch on some tasty food.

Need some cash? We will have an ATM on site located near the DJ (see sitemap). First Aid is also available.

Finally, tag us in your photos on Twitter or Instagram using the hashtag #whatthetruck! We’d love to see what you’re eating.

Hope to see you all on Saturday!

*Edit: Menu has been updated (May 22).

What the Truck?! is Recruiting!

If you love food trucks and attending food events and have thought about getting involved to become more than an attendee, then you might be interested in joining the What the Truck?! organizing committee!

What the Truck?! at Churchill Square

We’re looking for a few additional members to pitch in with the coordination of our 2015 season and beyond. Some of the responsibilities include:

  • Liaising with food vendors
  • Event planning
  • Assisting with event promotion, primarily through social media
  • Day-of site setup, troubleshooting and clean-up
  • Management of online presence
  • Coordinating volunteers
  • Working with partners and sponsors
  • Financial management

While the festival season for us runs May through September, we’re already in planning mode. The time commitment is approximately 5-10 hours per month in February to April and 15-20 hours during festival season.

If you’re interested, please send us an e-mail by March 4, 2015 with answers to the following questions:

  1. Why do you want to join the What the Truck?! organizing committee?
  2. What skills and experiences can you offer the team?
  3. Have you ever been to a What the Truck?! event? What suggestions do you have for us?

Someone will be in touch with you after March 4.

Thanks for your interest!