What the Truck?! 2017 Season Kickoff

Spring has sprung, and we’re ready to come out of hibernation!

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Food truck season is upon us, and we’re back again for 2017! We’re kicking off the season with one BIG event, so join us on Sunday, May 14 from 12-7PM at Northlands, just outside the Expo Centre for fantastic food, music, and family-friendly beer gardens!

Parking and event admission are completely FREE of charge, and unfortunately only service dogs are allowed onsite.

RSVP to our Facebook event, and be sure to check back for the truck lineup  and menus in the coming weeks!

If you’re a new truck hoping to get involved this season, it’s not too late – Contact us at team@whatthetruck.ca for more information!

July 8, 2016 What the Truck?! at Park After Dark Lineup

We’re off to the races! Join us on Friday, July 8 from 5-10pm at Park After Dark at Northlands Park Horse Racing & Casino. Don’t forget to RSVP on Facebook here.19144388173_b214d83030_kWe had a blast at Park After Dark last year! With a huge outdoor patio, plenty of seating, and a family-friendly beer garden, it was a no-brainer for us to come back for one last hurrah before the Horses finish up at Northlands this year. Like all of our other events, it is FREE to attend (you just purchase from the trucks directly), and parking is FREE too!

And who might be coming to feed us? Here’s the lineup:

We’re excited to welcome two new trucks into the WTT family, and hope that you give Aussie Tucker a warm welcome too!

Stay tuned for our truck menus post early next week and be sure to check out the event on Facebook!

May 28 & 29 Recap, and Save the Date for June 18!

We can’t believe the event last weekend flew by so quickly, and how lucky we were to get the weather that we did!

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Photo: Mack Male

On Saturday, May 28 and Sunday, May 29, we were joined by 38 trucks at Northlands, just outside the Expo Centre, for our very first two-day kickoff event, and we couldn’t have asked for a better weekend to hold it. Despite a rainy weather forecast for the weekend, the water works held off until after 8PM both nights, and we were left with warm, bright afternoons to enjoy a ton of awesome food!

Photo: Infinite Eye Photography
Photo: Infinite Eye Photography

Continue reading “May 28 & 29 Recap, and Save the Date for June 18!”

2016 What the Truck?! Team Member Recruitment

“Hello, is it me you’re looking for?”

Well, it might be!

WTT_YeoThe 2015 season went by in what seemed like a flash, and for the WTT team especially, the end of the year was very bittersweet. If you haven’t already read her heartfelt farewell post, Sharon’s yellow What the Truck?! jacket has been hoisted and hung from the rafters. We can’t begin to put into words how dearly she will be missed, and our team dinner meetings are certainly not the same without her.

Just like the Edmonton Oilers will never have another Mark Messier, Jari Kurri, or Wayne Gretzky, we aren’t looking for the next Sharon Yeo for the 2016 season; they can’t be replicated or replaced. We are looking for a few new members to join the team… but this year, we don’t have a clear-cut idea as to who we’re looking for quite yet, and it’s probably because we haven’t met you. Continue reading “2016 What the Truck?! Team Member Recruitment”

Wrap Up: Friday, September 11, 2015 What the Truck?! Finale

It has been a heck of a season, and honestly, we can’t believe how quickly it flew by this year! We wrapped up What the Truck?! in Churchill Square on Friday, September 11 with 35 trucks, and had a fantastic time doing so. The weather was beautiful, the lines were short, and the food was amazing – the trucks really outdid themselves!

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We received excellent feedback from attendees that evening about the increased event space, more room between trucks, and having more places to sit down and enjoy their meals. With more than 250 menu items, if you are a fan of having options, this was the event to be at! Continue reading “Wrap Up: Friday, September 11, 2015 What the Truck?! Finale”

September 11, 2015 What the Truck?! Finale Final Details

Can you believe that tomorrow is the big day? This summer feels like it flew by, but lucky for us, we’ve got one more day with a forecast of 25C and SUNNY!

Truck Map - What the Truck 9- 11 September 2015

 

Download the menu PDF here!

What: What the Truck?! 
Where: Sir Winston Churchill Square
When: Friday, September 11, 2015
Time: 4-8pm

RSVP on Facebook! Continue reading “September 11, 2015 What the Truck?! Finale Final Details”

September 11, 2015 What the Truck?! Finale Menus

Just one week left until this awesome group of trucks serves up an amazing set of menus! Check it out below!

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What: What the Truck?! 
Where: Sir Winston Churchill Square
When: Friday, September 11, 2015
Time: 4-8pm

RSVP on Facebook!

Continue reading “September 11, 2015 What the Truck?! Finale Menus”

September 11, 2015 What the Truck?! Line-Up

Can you believe there’s only TWO weeks left until the final What the Truck?! event for 2015? We’re excited to throw the biggest party we can to close the season out, and these are the trucks who will be joining us to end the season with a bang!

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What: What the Truck?! 
Where: Sir Winston Churchill Square
When: Friday, September 11, 2015
Time: 4-8pm

RSVP on Facebook!

 

List of participating trucks:

We’re thrilled to be introducing 8 new trucks to the fold (denoted with an asterisk). Stay tuned to see what they’ll be serving up!

Save the Date: What the Truck?! on September 11, 2015

After this weekend, we will only have ONE What the Truck?! event left for the season, and we’re closing out the year in the same place we started! Here are the details:

What: What the Truck?! 
Where: Sir Winston Churchill Square
When: Friday, September 11, 2015
Time: 4-8pm

RSVP on Facebook!

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After the crowds we saw in May, we decided that it would be only fitting to expand our road closure and make this our largest event to date – we’ll share which 35 trucks will be joining us and what tasty dishes they’ll be serving up in the coming weeks!

If you want to win a pair of Golden Tickets to this event (where you and a friend can come early, skip the lines, and order from as many trucks as you like), your last chance to enter will be this Saturday, August 22 at Telus Field – be there or be square!

Wrap-Up: July 11, 2015 Northlands Park After Dark

It’s been a few weeks, but we still want to give a big thank you to everyone who came out to Northlands Park for What the Truck?!

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What the Truck?! brought the party north of downtown to Northlands Park, right next to the Northlands Casino adjacent to the Horses for a beautiful Friday night on the patio. With an available bar and the excitement of Park After Dark running on the track behind us, it was an amazing new experience that was exciting for both the trucks as well as attendees!

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With 15 trucks on site, attendees feasted on everything from cheeseburgers to chimichangas to Jamaican Patties at what was one of our favourite events to date! Pictured above is the Big Mock from The Hop (cut in half so that we could share!), who made their big What the Truck?! debut alongside four other newbies – Northlands’ own 1879 Where Flavour Begins, the flakey goodness of Meat Street Pies, schnitzel-slingin’ Sculpt Foods, and generous portions from Soner’s Donair & Kebab.

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We were joined onsite by the folks from Edmonton Tourism and local food blogger Linda Hoang, who shot an awesome video about what it’s like to be at What the Truck?!. You can check out the video here.

19578224469_80cdabdbab_kAfter receiving feedback from attendees at our May and June events, we tested out a new ticket system with the trucks. Our goal is to reduce wait times where possible, and to help the trucks better communicate food inventory to attendees so avoid disappointment that comes with waiting in line only to find your items sold out. While this event was not as busy as our kickoff event in Churchill Square, attendees seemed happier with the lineups (or lack thereof!) and many attendees that we chatted with told us that they were able to visit more trucks this time around than at previous events.

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We were happy to see attendees pleased with the outcome for a first run, but there is always room for improvement and we can’t wait to test out a few new tweaks and another new truck lineup at our next event at Telus Field on August 22nd!

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As always, we could not run these events without our tireless volunteers who help us keep the event site clean. We received huge thanks from the folks at Northlands, and we echo their sentiment – you guys rock!
northlands-northlandspark-colourLast, but definitely not least – a LARGE thank you goes to our major sponsor – Northlands Park! From free parking to loads of seating onsite, the Northlands team helped this to be one of our best events to date.

To see more pictures from this event, click here.

We hope to see you out at Telus Field on August 22nd from 4-8pm!