What the Truck?! 2017 Kickoff Event Final Details

Keep doing the rain dance, guys – it looks like the wet stuff is coming and going before we kickoff our season this Sunday, so bring your appetite!

WTT-May2017-Sitemap

 

What: What the Truck?! 
Where: Outside Northands Expo Centre
When: Sunday, May 14, 2017
Time: 12-7PM

RSVP on Facebook here!

Download the Menu PDF Here!

Continue reading “What the Truck?! 2017 Kickoff Event Final Details”

Truck Location Roundup & What the Truck?! Kickoff Event Lineup

May certainly feels like truck season!

Here is the events that were submitted to us for May 2-14, 2017 via the Book the Trucks and Share Your Event forms:

Wednesday, May 3
Stony Plain Road Business Lunch Service:
  • 11:00AM-1:00PM at 18807 Stony Plain Road NW, Edmonton, AB
  • Trucks in Attendance: Rapscallions
Friday, May 5
Onoway Farmer’s Market:
  • 5:30PM-8:30PM at Onoway Community Hall (4920 – 49 Avenue, Onoway, AB)
  • Opening Day of the Farmer’s Market!
Sunday, May 7
Wrapped in Love:
  • 12:00PM-5:00PM at 125 Broadview Drive, Sherwood Park, AB
  • Dedo’s Food Truck & Catering is coming and Masjid in the Park is treating! Enjoy together brings community together, come and have free wrap on us! It is an outdoor event at the construction site, and it would be a pleasure to have our Sherwood Park community join us.
  • Trucks in Attendance: Dedo’s Food Truck
Tuesday, May 9
University of Alberta Hospital Lunch Service:
  • 11:00AM-2:00PM at 8440 112 St NW, Edmonton, AB
  • Trucks in Attendance: Rapscallions
Saturday, May 13
Get Ready in the Park:
  • 10:00AM-4:00PM at William Hawrelak Park (9930 Groat Road NW, Edmonton, AB)
  • Get Ready in the Park is a free, one-day, family-focused outdoor event that showcases Edmonton’s emergency management community and promotes personal emergency preparedness and community resiliency. More than 50 agencies participate, and the event grows each year.
  • Trucks in Attendance: Dedo’s Food Truck, Rapscallions (and more!)

And last, but definitely not least…

Sunday, May 14

What the Truck Kickoff Event

  • 12:00PM-7:00PM at Northlands (outside the Expo Centre at 7515 118 Ave NW, Edmonton, AB)
  • Kick off the 2017 Food Truck Season with us for Mother’s Day! (Bolded trucks are here for their FIRST What the Truck?! event!)
  • Trucks in Attendance:
    • BeaverTails
    • Bully
    • Calle Mexico
    • Casa 12 Doce
    • The Crooked Fork
    • Da Vinci Cone
    • Dedo’s
    • Divine Crepes
    • The Dog
    • Drift
    • Elephant Ears
    • Explore India
    • Gourmet Grill
    • Jackie O’s
    • Jimmy Poblano’s
    • KGW Kettle Corn
    • Krazy Bull
    • La Mar Land & Sea
    • Lemon Grass Grill
    • Meat Street Pies
    • Mini Donut King
    • Native Delights
    • One Cool Cookie
    • Paradise Grill
    • Preserve
    • Rapscallions
    • Sailin’ On
    • Sloppy Hoggs Roed Hus BBQ
    • Smokehouse BBQ
    • So-Cal Smoothies
    • Soner’s Donair
    • Streetside Celebration
    • Truck 1879
    • Ukrainian House

If you want your event shared on our website, please be sure to submit it to us via our Book the Trucks or Share our Event forms!

Check back next week for our menus and final details post!

What’s Going On at What the Truck?! in 2017

We’re almost two weeks away from our kickoff event on May 14th at Northlands, and we couldn’t be more excited! However, we’d be remiss to not mention that we’ve had some changes to the team, as well as shifted our focus this season somewhat to match the food truck-scape in Edmonton. So here’s a look at what we’ve been up to, and what direction we’re heading in.

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After last season’s wrap-up meetings with the trucks who participate in our events, combined with the feedback from our volunteers and attendees the past two seasons, we have decided to scale back from a full season of events, and shift to doing only two large events – a kickoff in May, and finale in September – to bookend the main food truck months.

What the Truck?! was started as a group to help advocate for and promote food trucks and food truck culture in Edmonton at a time when there weren’t many trucks in our city, and there were a lot more road blocks for new, local businesses to get their feet in the door and share their food and passion with customers. Change isn’t always readily accepted from the get-go.

Fast forward to this past season – there were more than 100 trucks in our database by the end of 2016, and food trucks are a staple at nearly every outdoor event that our festival city has to offer. Our events used to be a way for people to come see different areas of town and try new food trucks that they might not see during their weekday lunch hours. The need simply isn’t the same as it used to be – and we’re totally okay with that – it means that our dream of seeing food trucks embraced and local businesses succeed is a reality, and that’s pretty darn cool.

So instead of planning extra events that take away opportunities for trucks to come out to all of the other wonderful events, we want to embrace change, and instead plan to regularly promote and share everyone’s events that have food trucks – because we want you to go to them, we want you to try all of the amazing food that everyone has to offer, and we want you to continue to be the fantastic city that tasks risks, tries new things, and supports one another.

If you have an event coming up that you have already booked trucks at – Farmer’s Markets, festivals, everyone – you can fill out our Share Your Event form (preferably at least a week in advance!) and we’ll include your event in our posts.

If you have an event coming up that you want food trucks at, you can still fill out our Book the Trucks form – and if you want us to include your event in our posts, you can indicate that right in the form too.

If you’re a truck that still wants to get involved with our season this year (because we’ll share out anything that you tell us you’re going to be at too!), you can still apply to become a member.

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Our team of 7 from 2015 went down to 6 in 2016, and now we’re a 3-man band in 2017. Mack and Melina have been working diligently to put together the events this season, and Su is a volunteer coordinating rock star (if you want to volunteer at our May event, please e-mail her at team@whatthetruck.ca!).

We really hope we’ll see you at our kickoff in May – but if not, we’ll see you out and about at events this summer, and at the finale event in September!

What the Truck?! 2017 Season Kickoff

Spring has sprung, and we’re ready to come out of hibernation!

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Food truck season is upon us, and we’re back again for 2017! We’re kicking off the season with one BIG event, so join us on Sunday, May 14 from 12-7PM at Northlands, just outside the Expo Centre for fantastic food, music, and family-friendly beer gardens!

Parking and event admission are completely FREE of charge, and unfortunately only service dogs are allowed onsite.

RSVP to our Facebook event, and be sure to check back for the truck lineup  and menus in the coming weeks!

If you’re a new truck hoping to get involved this season, it’s not too late – Contact us at team@whatthetruck.ca for more information!

July 8, 2016 What the Truck?! at Park After Dark Lineup

We’re off to the races! Join us on Friday, July 8 from 5-10pm at Park After Dark at Northlands Park Horse Racing & Casino. Don’t forget to RSVP on Facebook here.19144388173_b214d83030_kWe had a blast at Park After Dark last year! With a huge outdoor patio, plenty of seating, and a family-friendly beer garden, it was a no-brainer for us to come back for one last hurrah before the Horses finish up at Northlands this year. Like all of our other events, it is FREE to attend (you just purchase from the trucks directly), and parking is FREE too!

And who might be coming to feed us? Here’s the lineup:

We’re excited to welcome two new trucks into the WTT family, and hope that you give Aussie Tucker a warm welcome too!

Stay tuned for our truck menus post early next week and be sure to check out the event on Facebook!

May 28 & 29 Recap, and Save the Date for June 18!

We can’t believe the event last weekend flew by so quickly, and how lucky we were to get the weather that we did!

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Photo: Mack Male

On Saturday, May 28 and Sunday, May 29, we were joined by 38 trucks at Northlands, just outside the Expo Centre, for our very first two-day kickoff event, and we couldn’t have asked for a better weekend to hold it. Despite a rainy weather forecast for the weekend, the water works held off until after 8PM both nights, and we were left with warm, bright afternoons to enjoy a ton of awesome food!

Photo: Infinite Eye Photography
Photo: Infinite Eye Photography

Continue reading “May 28 & 29 Recap, and Save the Date for June 18!”

2016 What the Truck?! Team Member Recruitment

“Hello, is it me you’re looking for?”

Well, it might be!

WTT_YeoThe 2015 season went by in what seemed like a flash, and for the WTT team especially, the end of the year was very bittersweet. If you haven’t already read her heartfelt farewell post, Sharon’s yellow What the Truck?! jacket has been hoisted and hung from the rafters. We can’t begin to put into words how dearly she will be missed, and our team dinner meetings are certainly not the same without her.

Just like the Edmonton Oilers will never have another Mark Messier, Jari Kurri, or Wayne Gretzky, we aren’t looking for the next Sharon Yeo for the 2016 season; they can’t be replicated or replaced. We are looking for a few new members to join the team… but this year, we don’t have a clear-cut idea as to who we’re looking for quite yet, and it’s probably because we haven’t met you. Continue reading “2016 What the Truck?! Team Member Recruitment”

Wrap Up: Friday, September 11, 2015 What the Truck?! Finale

It has been a heck of a season, and honestly, we can’t believe how quickly it flew by this year! We wrapped up What the Truck?! in Churchill Square on Friday, September 11 with 35 trucks, and had a fantastic time doing so. The weather was beautiful, the lines were short, and the food was amazing – the trucks really outdid themselves!

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We received excellent feedback from attendees that evening about the increased event space, more room between trucks, and having more places to sit down and enjoy their meals. With more than 250 menu items, if you are a fan of having options, this was the event to be at! Continue reading “Wrap Up: Friday, September 11, 2015 What the Truck?! Finale”

September 11, 2015 What the Truck?! Finale Final Details

Can you believe that tomorrow is the big day? This summer feels like it flew by, but lucky for us, we’ve got one more day with a forecast of 25C and SUNNY!

Truck Map - What the Truck 9- 11 September 2015

 

Download the menu PDF here!

What: What the Truck?! 
Where: Sir Winston Churchill Square
When: Friday, September 11, 2015
Time: 4-8pm

RSVP on Facebook! Continue reading “September 11, 2015 What the Truck?! Finale Final Details”

September 11, 2015 What the Truck?! Finale Menus

Just one week left until this awesome group of trucks serves up an amazing set of menus! Check it out below!

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What: What the Truck?! 
Where: Sir Winston Churchill Square
When: Friday, September 11, 2015
Time: 4-8pm

RSVP on Facebook!

Continue reading “September 11, 2015 What the Truck?! Finale Menus”