Recap: What the Truck?! in Old Strathcona

The weather was touch and go for a while there, but when all was said and done, our first What the Truck?! of the season was blessed with sunny skies and not a drop of rain!

What the Truck?! in Old Strathcona

Given it rained in the hours leading up to the event, we weren’t sure what that would mean for crowds. But we should have had faith in the city’s food truck fans, who still turned out in droves to sample dishes from twelve different trucks.

From vegan BLTs to mapo tofu and ahi tuna tortilla rolls, the vendors offered an incredible variety. Most of them sold out, thanks to the hungry festivalgoers!

What the Truck?! in Old Strathcona

Although we strive to make all of our events family-friendly, this one seemed to attract even more young attendees. It was wonderful seeing children dancing, playing with one another, and having free run of McIntyre Park throughout the evening.

What the Truck?! in Old Strathcona

The Edmonton Public Library was on-site distributing free library memberships. They gave out a record 107 cards in four hours!

The atmosphere no doubt wouldn’t have been the same without the great tunes by DJs Thomas Scott (Urban Monks), Rob Clarke and Polyesterday. Thanks for sponsoring our event!

Thomas Scott, Rob Clarke, Polyesterday
DJs Thomas Scott, Rob Clarke and Polyesterday

A huge thank you to our partner the Old Strathcona Business Association. Without them, the event could not have happened. This neighbourhood is already a destination for dining, shopping, arts and nightlife, so their support means even more.

We would also like to acknowledge the Strathcona Community League, who also stepped up as a sponsor.

What the Truck?! in Old Strathcona

Lastly, thank you to Donna, Francina, Jessica and Susan – the volunteers who helped make this a stress-free event for us! Many hands make light work, and this was not more true that night – you helped make the lines congruent, site spotless, and were game for anything we asked of you.

What the Truck?! in Old Strathcona

We are in the process of planning several more events for this summer, so we’d like to take this opportunity to ask you for some feedback. We would appreciate it if you could fill out this survey about your experience.

You can see more photos here.