Recap: What the Truck?! at Victoria Promenade

Friday was sunny and warm here in Edmonton, the perfect day for a stroll down Victoria Promenade while enjoying delicious eats from some of our best food trucks. Thousands of people descended upon our biggest What the Truck?! yet to fill up on tasty food and the amazing view of Edmonton’s river valley.

What the Truck?!

It was probably the most diverse crowd yet! We think the sights and smells helped attract curious residents from the apartments above, and we heard from many other Oliver residents were excited that What the Truck?! was finally making a stop in their neighbourhood. But we think the conditions were perfect for others new to the food truck scene to take advantage of the location and the weather to experience this trend for themselves!

As organizers, we envisioned that an event like this would again help draw attention to what we believe is an underutilized space in the city. So although we admit it was a bit crowded, it really was rewarding to see people turning every corner of the Promenade into their own little picnic spot – from the curbs and railings to apartment stoops.

What the Truck?!

We’ve heard lots of feedback about Friday’s event already – thank you to everyone who has been in touch. We know that some of the lines were long, chaotic, and that some of the trucks ran out of food rather quickly. We always try to learn from our events, and we definitely have some ideas about how we can improve future events.

We do want to emphasize however that long lines and trucks selling out aren’t necessarily all bad! Food trucks do have limited capacity, so they’re going to sell out at some point. And keep in mind that for many of the trucks, there is no restaurant backing them up – everything is being created on-the-spot in the truck. Besides, what fun is a food truck without some anticipation?

What the Truck?!

We couldn’t have done the event without the support of our volunteers and partners. Big thanks to the Oliver Community League, who worked with us right from the start and was a key partner in making the event happen. Thanks also to Tri-Line Disposal who provided us with the excellent red toters for waste so we could keep the promenade tidy.

What the Truck?!

Most of all, thank you to everyone who came! You can see more photos of the event here.

What the Truck?!

Coming up next…

On Tuesday, Wednesday, and Thursday this week, Eat Street will be in town filming three food trucks: Molly’s Eats, Drift, and The Act. Make sure you get out and support all three!

Our next event is a very special Truck Stop, and it’ll take place on August 15 downtown. Save the date and stay tuned for details tomorrow!